Dear Spiral Community,
We're thrilled to share the news of our partnership with Abilene Teachers Federal Credit Union (ATFCU), a leading Texas-based credit union. The partnership is helping ATFCU drive primary relationships and grow deposits through personalized digital experiences. With Spiral, customers can effortlessly save for their financial goals through everyday purchases and digital banking, while also supporting local nonprofits and community causes.
Personalized Savings and Impact
With the average personal savings rate still below 4%, many Americans continue to struggle to save for long-term goals or emergencies. Spiral's Savings Center enables ATFCU's members to build savings automatically through personalized, gamified experiences like Automatic Savings and goal tracking, tailored to members' needs. Members can easily set and reach goals like buying a home, starting a business, purchasing a car, or saving for travel, making saving easier and more engaging.
Through this partnership, ATFCU also transforms everyday purchases into effortless savings and community impact. Members can automatically round up their everyday purchases and direct the spare change toward their savings goals or support their favorite charitable causes and nonprofits. Additionally, their new Giving Center allows members to donate directly from their digital banking accounts, create a personalized portfolio of causes, track their charitable impact, and receive donation reports for tax purposes.
"We're excited to offer our members powerful tools that make a real difference in their lives," said James Boyd, President and CEO of Abilene Teachers Federal Credit Union. "The response has been incredible. Within just a few months of launch, thousands of our members have enrolled in Spiral to save more every day and give back through digital banking. We're proud to see that impact continue to grow."
Helping Communities Thrive
Giving back has long been part of ATFCU's mission, from donating to local nonprofits and schools to originating 325 Day, a civic initiative celebrating the West Texas lifestyle it serves. With the Giving Center, ATFCU also increases awareness and digital donations to local nonprofits while attracting more nonprofit businesses through fundraising campaigns, donation matching, and community-wide events that support positive change in the communities they serve.
"ATFCU truly values the power of combining financial wellness with innovation and impact," said Shawn Melamed, CEO and Founder of Spiral. "We're excited to help more credit unions make saving personal, grow deposits, and build stronger communities."
Want to Know More?
To discover how Spiral's platform can help your institution grow deposits and build deep relationships that boost retention and increase loans, schedule a demo today.
